I agree with this view that highly valuable innovation is unlikely to show up in an MVP. The MVP can quickly help you find likely customers. But, if you want real innovation in the "P", the product, you will probably need to work on it for a long time. One way to think about this is to consider market adoption as an exponential curve. We like to think about the rapidly rising part of the exponential - which is the part after the MVP. However, an exponential curve also has a long flat part at the beginning. That is where the innovation is happening.

SaaS entrepreneur/engineer. Founder of MAXOS, Real World DeFi. Previously founded Assembla, PowerSteering Software, on team at SNL Financial.